Archive · 23 Jul 2025
UK Proposes Restrictions on Apple, Google Mobile Platforms
The UK's competition watchdog wants to keep Apple and Google from having too much control over how apps work on phones.
They found that these companies have a strong hold on the mobile market, potentially hurting smaller app developers and consumers.
The watchdog is worried about things like app store search results, fees, and if developers can tell users about cheaper ways to pay.
This means the watchdog might make new rules to make things fairer.
Both companies have responded, with Google expressing disappointment.
The goal is to make sure that new apps can compete and people using apps can have the best experience.
Other countries and regions, like the US and EU, have also taken similar steps to regulate these mobile platforms.
The UK's CMA proposed designating Apple and Google's mobile platforms with 'strategic market status'.
The CMA found potential issues with app store search rankings, commissions, and restrictions on developers.
The CMA is concerned about restrictions on developers steering customers to other payment methods.
Google expressed disappointment, while the CMA aims to foster innovation and protect consumers.
The CMA's decisions are expected by October 22.
- Who
- The UK Competition and Markets Authority (CMA), Apple, and Google.
- What
- The UK's CMA proposed designating Apple and Google's mobile platforms with 'strategic market status'.
- When
- The proposal was announced on Wednesday, July 23, with final decisions expected by October 22.
- Where
- The UK
- Why
- To address potential anti-competitive behaviors in the mobile market and foster innovation.
CMA's Stance
Google's Perspective
Market Regulation
CMA's Stance
The CMA aims to promote competition, protect consumers, and encourage innovation.
Google's Perspective
Google believes the CMA's actions are unwarranted and may hinder growth and innovation in the UK.
Developer Freedom
CMA's Stance
The CMA is concerned about Apple and Google's control over app developers and their ability to offer alternative payment options.
Google's Perspective
Google asserts that Android is open-source and promotes choice, security, and innovation.
- Watchdog
- CMA
- Proposed Status
- Strategic Market Status (SMS)
- Market Share (Apple)
- 80-90% (browser), 90-100% (mobile)
- Market Share (Google)
- 70-80% (browser), 90-100% (mobile)
- App Store Commissions
- Up to 30%
- EU Ruling
- Dutch court ruled Apple abused its dominant position