Archive · 19 Aug 2025
Flipkart Focuses on Affordable Beauty Products to Drive Growth
Imagine a big online store called Flipkart.
They are trying to sell more beauty products like face washes and serums.
To do this, they are selling smaller versions of these products, like tiny bottles, that are cheaper.
This way, more people can try them out.
They are especially popular with young people in smaller cities who are new to buying these products online.
Flipkart hopes this will help them sell more and more products to these new customers.
They are also adding more cool products like hair treatments and Korean beauty items.
Flipkart is focusing on smaller, affordable skincare products to grow its beauty and personal care business.
The strategy aims to attract first-time beauty buyers, especially in Tier 2 cities and among Gen Z shoppers.
Flipkart offers 10 ml serums and 50 ml face washes from brands like Garnier and Minimalist at lower prices.
Beauty and personal care is one of Flipkart’s fastest-growing areas, doubling in size in the last year.
Haircare, sunscreens, serums, and Korean beauty products are emerging trends driving demand.
- Who
- Flipkart, aiming at first-time beauty buyers and consumers in Tier 2 cities.
- What
- Flipkart's strategy to boost its beauty and personal care business by offering smaller, affordable skincare products.
- When
- Over the past year, as of the article's publication.
- Where
- Online on the Flipkart platform.
- Why
- To attract new customers and expand the beauty and personal care market.
Flipkart's Strategy
Market strategy
Market strategy
Flipkart's Strategy
Flipkart aims to expand its market reach by attracting new customers with affordable products.
Market strategy
Focusing on premium skincare.
- Focus
- Smaller, affordable skincare products
- Target Consumers
- First-time buyers, Gen Z, Tier 2 city residents
- Key Products
- 10 ml serums, 50 ml face washes
- Brands Involved
- Garnier, Pilgrim, Minimalist, and more
- Growth Rate
- Beauty and personal care more than doubled in size over the past year.