Experiential Tourism Gains Traction in India

Experiential tourism is becoming popular in India.

It's a type of travel where hotels are part of a bigger experience, like visiting cultural or natural places.

Evoke Experiences is a company that does this.

They have special places to stay in Gujarat, like tents and resorts near important sites.

They want to grow and have more places to stay.

But there are some problems.

Roads and other infrastructure aren't always good, and it's hard to find people with the right skills.

They also need to work with local people and the government to make these places successful.

Even with these challenges, more people want to visit these kinds of places, and the company is planning to expand.