Archive · 2 Jun 2025
Instamart Rebrands to Standalone Brand, Drops Swiggy Name
Instamart, a fast delivery service owned by Swiggy, is changing its look.
It wants to be seen as its own brand, separate from Swiggy.
Instamart used to be connected to Swiggy.
Now, it wants its own name to show it's more than just groceries, offering more services.
They have a new logo with a small connection to Swiggy.
The goal is to offer quick service and expand beyond its origins.
Instamart, a quick commerce platform, is removing the 'Swiggy' name from its branding.
The move aims to establish a standalone brand identity for Instamart.
This change follows Zomato's rebranding.
Instamart launched a standalone app earlier in the year.
The new identity will roll out across various platforms in the coming weeks.
- Who
- Instamart, a quick commerce platform owned by Swiggy.
- What
- Instamart is removing Swiggy branding to become a standalone brand.
- When
- The new identity will be implemented in the coming weeks.
- Where
- Across the Instamart app, packaging, delivery materials, communications, and campaigns.
- Why
- To establish a standalone brand identity and reflect its growth.
- Company
- Instamart
- Parent Company
- Swiggy
- Action
- Removing Swiggy branding
- Reason
- Establish a standalone brand identity
- Services
- Quick commerce
- New logo
- Includes Swiggy 'S-Pin'
