Archive · 28 Jan 2026
Globally Educated Youth Opt for Retail Training
Many young people with degrees from good schools are choosing to work in retail stores instead of going for office jobs.
They are joining special training programmes like Samsung’s DOST Sales Programme.
This programme teaches them how to talk to customers, understand products, and handle different situations in the store.
Even people who studied abroad, like Rashneet from London and Tushar from Sydney, are joining this programme.
They believe that working directly with customers helps them learn better and build confidence.
The programme is important because many graduates know a lot but are not always ready for real-life work.
By starting in retail, these young people are learning important skills that can help them in their careers.
Globally educated youth are opting for retail training programmes like Samsung’s DOST Sales Programme.
The programme offers a mix of classroom learning and on-ground store exposure.
Participants learn customer handling, product understanding, communication, and retail operations.
The 2026 cohort includes graduates with international education, such as Rashneet Kaur Chhabra from UCL and Tushar from the University of Technology, Sydney.
The programme aims to bridge the gap between education and real-world job readiness, building confidence and careers for young professionals.
- Who
- Globally educated youth and young professionals
- What
- Choosing retail training programmes like Samsung’s DOST Sales Programme
- When
- Currently and reflecting a growing trend
- Where
- India, with participants from diverse locations
- Why
- To gain hands-on experience, build confidence, and prepare for high-pressure customer environments
- Programme Name
- Samsung’s DOST Sales Programme
- Programme Duration
- 5 months
- Skills Taught
- Customer handling, product understanding, communication, retail operations
- Participants' Backgrounds
- Diverse academic backgrounds, including international education
- Programme Impact
- Builds confidence, careers, and ambition for young professionals