Archive · 17 Aug 2025
Zepto's Janmashtami Marketing: Empty Butter Boxes Delight
Zepto, a delivery service, ran a fun marketing campaign for Janmashtami, a Hindu holiday.
They sent empty butter boxes along with a note that was related to the holiday.
The note mentioned 'Maakhan Chor,' which means butter thief, a playful reference to the Hindu god Krishna.
This move was seen as a creative way to promote Amul butter.
Many people online enjoyed the marketing, calling it cool and smart.
Some people were surprised by the empty box and wondered where the actual butter was.
Zepto, a quick-commerce platform, used empty Amul butter boxes as a marketing tactic on Janmashtami.
The boxes contained a note referencing Krishna, known as the 'Maakhan Chor,' or butter thief.
The marketing campaign was in celebration of the Hindu festival of Janmashtami, observed on August 16th.
The note stated, 'Oops, Maakhan chor got here before you! Amul butter delivered in 10 minutes gone in seconds.'
Social media users reacted positively, with many calling the marketing strategy 'cool' and 'clever'.
- Who
- Zepto sent empty butter boxes to customers as part of its marketing campaign.
- What
- Zepto used empty Amul butter boxes as part of a marketing campaign.
- When
- The marketing campaign was launched on Janmashtami, which was observed on August 16.
- Where
- The campaign was conducted by Zepto.
- Why
- To market Amul butter in a creative way during the Janmashtami festival.
- Company
- Zepto
- Product
- Amul butter
- Occasion
- Janmashtami
- Theme
- Maakhan Chor (Butter Thief)
- Marketing Method
- Empty butter boxes with a note