Archive · 3 Sep 2026
How Priyanshi Pareek Blends Jaipur Heritage With New York Design
Priyanshi Pareek is a designer who grew up in Jaipur, India.
She was inspired by colorful buildings, textiles and her mother’s handwoven sarees.
Later, she moved to New York City and studied design at the School of Visual Arts.
New York helped her try new ideas and take creative risks.
Jaipur continued to influence her use of color, texture and warmth.
Pareek has designed for restaurants, fitness businesses, wellness studios, consumer products and other brands.
She now works with Grovehouse, a hospitality group in New York.
Her work includes logos, advertisements, social media, packaging and printed materials.
Her career shows that designers can combine cultural heritage with modern international experiences.
Priyanshi Pareek’s visual perspective began with Jaipur’s architecture, textiles, craftsmanship and color traditions.
After studying at the School of Visual Arts, Pareek built a roughly decade-long career in New York’s creative industries.
She currently works with Grovehouse on branding, campaigns, digital content, environmental graphics and merchandise.
Her previous roles included packaging, product design, fitness marketing, wellness, public relations, fashion and publishing.
Pareek says Jaipur shaped her instinct for warmth, depth and color, while New York encouraged creative risk-taking.
- Who
- Priyanshi Pareek, a New York City-based graphic visual designer.
- What
- She built a broad design career while combining visual influences from Jaipur and New York.
- When
- Over roughly the past decade, including her current work with Grovehouse.
- Where
- Jaipur, India, and New York City, United States.
- Why
- Her upbringing in Jaipur shaped her visual instincts, while New York gave her an environment for experimentation and creative risk-taking.
- Current role
- Visual graphic designer with Grovehouse
- Current location
- New York City
- Education
- School of Visual Arts
- Design sectors
- Hospitality, fitness, packaging, public relations, fashion and wellness
- Current responsibilities
- Branding, marketing campaigns, social media, advertising, email marketing, print collateral, environmental graphics and merchandise
- Cultural influence
- Jaipur’s architecture, craftsmanship, textiles and color traditions
- Previous design firm
- JME & Co., a New York-based packaging and product design firm