Archive · 4 Jan 2026
Virat Kohli partners with Indian sportswear company
Virat Kohli, a famous cricketer, started a sportswear brand called One8 with Puma in 2017.
After their contract ended, he chose to work with an Indian company called Agilitas Sports instead of continuing with Puma.
Ritesh Agarwal, the CEO of OYO Rooms, thinks this is a good sign for Indian businesses.
He believes it shows that India's business sector is doing well, even though some people might not think so.
Virat's decision to invest in an Indian company is seen as a positive move for the country's business growth.
Virat Kohli launched the athletic lifestyle brand One8 in 2017 with Puma.
He ended the partnership with Puma after an eight-year contract.
Kohli partnered with Agilitas Sports, an Indian sportswear company founded in 2023.
Ritesh Agarwal, CEO of OYO Rooms, commented that Kohli's move signifies the thriving of India's business sector.
The deal with Agilitas Sports is valued at Rs 2,058 crore, compared to Puma's Rs 300 crore offer.
- Who
- Virat Kohli, Ritesh Agarwal
- What
- Virat Kohli's partnership with Agilitas Sports
- When
- After the completion of an eight-year contract with Puma
- Where
- India
- Why
- To grow his assets and build financial security
- Virat Kohli
- Former Indian cricket team captain and entrepreneur
- One8
- Athletic lifestyle brand launched in 2017
- Puma
- German sports lifestyle brand
- Agilitas Sports
- Indian sportswear company founded in 2023
- Ritesh Agarwal
- CEO of OYO Rooms and entrepreneur
- Deal Value
- Rs 2,058 crore with Agilitas Sports
- Puma's Offer
- Rs 300 crore