Archive · 19 Jan 2026
Algorithms Shaping Indian Food Trends
Social media algorithms are changing what people eat in India.
Foods that look exciting, like cheese pulls and sweet-savory mashups, get more attention.
But traditional foods, like egg toast and lightly spiced dals, are often overlooked because they don't look as impressive in pictures.
This is changing what chefs cook and what people eat.
To keep traditional foods popular, it's important to tell their stories and show why they are special.
This way, people can appreciate the history and craft behind the food, not just how it looks online.
Social media algorithms favor visually striking and engaging foods, influencing Indian food trends.
Traditional dishes like egg toast and lightly spiced dals struggle for attention due to their subtle appearance.
Chefs and restaurants focus on creating visually appealing dishes to stop people from scrolling.
Traditional Indian desserts are often redesigned for better pictures, losing their original appeal.
Highlighting the origins, makers, and purpose of food can increase engagement and appreciation for traditional dishes.
- Who
- Indrajit Lahiri, Founder & Host of Foodka
- What
- Discussion on how social media algorithms influence Indian food trends
- When
- Not specified
- Where
- India
- Why
- To highlight the impact of algorithms on traditional and authentic Indian food
- Authentic Food
- Migrants, home cooks, and creators share regional dishes, family recipes, and heirloom pickles.
- Algorithm Influence
- Social media algorithms favor visually striking and engaging foods.
- Traditional Dishes
- Subtler foods like egg toast, poha, and lightly spiced dals struggle for attention.
- Visual Appeal
- Traditional Indian desserts are redesigned for better pictures.
- Impact on Kitchens
- Chefs and restaurants focus on visually appealing dishes for social media engagement.
- Way Forward
- Highlighting origins, makers, and purpose of food can increase engagement and appreciation.