Archive · 12 Dec 2025
Jollibee Expands in US, Reshaping Fast Food
Jollibee, a popular fast-food chain from the Philippines, is expanding in the United States.
It's often compared to McDonald's but has its own unique appeal.
With about 80 locations already in the U.S., Jollibee is trying to attract more non-Filipino customers.
The company doesn't need to beat big fast-food giants but wants to make a mark on the American food scene.
Its expansion shows that American tastes are changing and there's room for new kinds of fast food.
Jollibee, known as the 'McDonald's of the Philippines,' is expanding in the U.S.
The chain has about 80 locations in the United States.
Jollibee is targeting non-Filipino Americans for growth.
The company aims to reshape the American palate without toppling fast-food giants.
Its expansion reflects a changing American food landscape.
- Who
- Jollibee, a Filipino fast-food chain
- What
- Expansion in the United States
- When
- Current expansion phase
- Where
- United States, with 80 locations
- Why
- To reshape the American palate and attract non-Filipino customers
- Company
- Jollibee
- US Locations
- 80
- Target Market
- Non-Filipino Americans
- Expansion Strategy
- Ramping up expansion
- Comparison
- McDonald's of the Philippines