Archive · 9 Aug 2025
Center Fresh Launches Campaign to Combat Overthinking
Center Fresh, a chewing gum brand, has released a new ad campaign called "Dimaag pe rakhe lagam" (control your mind) to help people stop overthinking.
Based on research showing many people overthink, the ads show funny situations where people are overthinking small things.
The idea is that a piece of Center Fresh can give you a fresh moment to clear your head.
The ads, made by Ogilvy, are aimed at younger audiences who often deal with digital overload.
The campaign is running on TV, online, and social media.
Center Fresh launched a new campaign called "Dimaag pe rakhe lagam" to address overthinking.
The campaign is inspired by the "India Overthinking Report" which revealed 81% of people overthink for over three hours daily.
The campaign features two humorous TVCs that show people overthinking everyday situations.
The campaign aims to offer a refreshing pause with a burst of freshness to quiet the mind.
The campaign will be released across TV, digital platforms, and social media.
- Who
- Center Fresh, Perfetti Van Melle India, Ogilvy, and ad film director Nitesh Tiwari.
- What
- Center Fresh launched a new ad campaign to tackle overthinking.
- When
- Not explicitly mentioned, but the campaign is new.
- Where
- India, across various media platforms.
- Why
- To offer consumers a moment of clarity and break the cycle of overthinking with a burst of freshness.
- Brand
- Center Fresh
- Campaign Name
- "Dimaag pe rakhe lagam"
- Agency
- Ogilvy
- Director
- Nitesh Tiwari
- Parent Company
- Perfetti Van Melle India
- Target Audience
- Younger audiences