Archive · 29 Jul 2026
super.money launches superGift, a multi-brand gifting solution
super.money, a finance app for young people in India, has launched something called superGift.
This is a special gift card that lets you choose from many different brands like Flipkart, Myntra, and Zomato.
It's like having a single card that can be used for lots of different things, from everyday items to fancy lifestyle products.
The card is easy to use and can be bought in both digital and physical forms.
It's good for companies to give to their employees or customers.
The idea is to make gifting easier and more fun, with something for everyone.
The card is backed by big companies and is expected to grow in the coming months.
super.money, backed by Flipkart Group, launched superGift, a multi-brand gifting solution.
superGift includes partners like Flipkart, Myntra, Cleartrip, District, and Zomato.
The solution is available in both digital and physical formats.
superGift aims to address fragmentation and limited brand relevance in the gift card market.
The gift card market in India has seen a 15% year-over-year growth.
- Who
- super.money, a Gen Z finance app backed by the Flipkart Group
- What
- Launched superGift, a multi-brand gifting solution
- When
- July 29
- Where
- Bengaluru, Karnataka, India
- Why
- To address fragmentation and limited brand relevance in the gift card market
Proponents of superGift
Critics of superGift
Innovation in Gifting
Proponents of superGift
superGift is a groundbreaking solution that brings together multiple brands and categories into a single, seamless rewards instrument, addressing the fragmentation in the gift card market.
Critics of superGift
While innovative, the concept of multi-brand gift cards is not entirely new, and the real challenge lies in its execution and adoption.
Consumer Benefits
Proponents of superGift
superGift offers a wide range of options from daily essentials to premium lifestyle choices, making it a versatile and convenient gifting solution.
Critics of superGift
Consumers might still prefer traditional gift cards or cash due to familiarity and simplicity.
Market Impact
Proponents of superGift
superGift has the potential to set a new benchmark for gifting in India, driving growth in the gift card and rewards market.
Critics of superGift
The success of superGift will depend on its ability to overcome challenges like brand relevance and consumer trust.
- Launch Date
- July 29
- Backed By
- Flipkart Group
- Partners
- Flipkart, Myntra, Cleartrip, District, Zomato
- Integration Powered By
- Razorpay and Pine Labs
- Market Growth
- 15% Y-o-Y growth (CY ’25)
- Founder & CEO
- Prakash Sikaria