Archive · 29 Jul 2026
Apple May Launch iPhone 18 Pro First
Apple is planning to launch the iPhone 18 Pro models first, instead of the entire lineup together.
This is a big change in their strategy.
They might also launch a foldable iPhone.
The standard iPhone 18 is expected to come out in 2027.
Some people think this is a good idea because it lets Apple focus on the high-end market first.
Others are worried that delaying the standard models might lead to lost sales.
Apple plans to launch iPhone 18 Pro models first, delaying standard iPhone 18 to 2027.
A foldable iPhone is also rumored to launch alongside the Pro models.
This change in strategy aims to capture high-end market share early.
The launch is expected to happen in September 2024.
Some concerns include potential lost sales and market share due to the delay.
- Who
- Apple
- What
- Launch of iPhone 18 Pro models and a foldable iPhone
- When
- September 2024
- Where
- Global
- Why
- To capture high-end market share early and introduce new technology
Early Launch Advantage
Delayed Launch Concerns
Market Strategy
Early Launch Advantage
Launching the Pro models first allows Apple to capture high-end market share early.
Delayed Launch Concerns
Delaying the standard models may lead to lost sales and market share.
- Expected Launch
- September 2024
- Models
- iPhone 18 Pro, iPhone 18 Pro Max, Foldable iPhone
- Standard iPhone 18
- 2027