Archive · 18 Jul 2026
IAMAI Launches E-Commerce Council of India
The Internet and Mobile Association of India (IAMAI) has started a new group called the E-Commerce Council of India (ECCI).
This group includes big companies like Amazon and Flipkart.
The goal of ECCI is to help India's online shopping and services grow.
They want to work with the government and other important people to make rules and do research.
The leader of IAMAI, Subho Ray, said that online shopping is very important for India's economy.
It helps create jobs and makes the country's economy stronger.
The ECCI will help different companies work together and talk to the government about making good rules for online shopping.
IAMAI launched the E-Commerce Council of India (ECCI) to advance India's digital commerce ecosystem.
ECCI includes leading digital commerce companies like Amazon, Flipkart, Indiamart, ixigo, Uber, Rapido, Shiprocket, eBay, Urban Company, and Meesho.
The council aims to bring together policymakers, e-commerce marketplaces, brands, retailers, logistics providers, technology companies, payment solution providers, startups, exporters, MSMEs, industry experts, and academic institutions.
Subho Ray, President of IAMAI, emphasized the importance of digital commerce in India's economic growth and employment generation.
ECCI will serve as a collaborative platform for industry stakeholders to engage with policymakers, generate research, develop best practices, and contribute to policy discussions.
- Who
- Internet and Mobile Association of India (IAMAI)
- What
- Launch of the E-Commerce Council of India (ECCI)
- When
- July 17, 2026
- Where
- India
- Why
- To advance India's $120 billion digital commerce ecosystem through collaborative engagement between industry, government, and other key stakeholders
- Organization
- Internet and Mobile Association of India (IAMAI)
- New Council
- E-Commerce Council of India (ECCI)
- Purpose
- Advancing India's digital commerce ecosystem
- Members
- Amazon, Flipkart, Indiamart, ixigo, Uber, Rapido, Shiprocket, eBay, Urban Company, Meesho
- Focus Areas
- Policy advocacy, research, ecosystem collaboration
- Vision
- Key collaborative platform for India's digital commerce ecosystem
- Economic Impact
- India's digital commerce economy is a key driver of economic growth and employment generation