Kixx Lubricant Brand Rebrands in India, Launches New Identity

GS Caltex India, a big oil company in India, changed the look of its popular Kixx lubricant brand.

They gave it a new logo and a new slogan, "Lubricating the Future," to show they are focused on new technology.

This change is part of a worldwide update that has been happening for about twenty years.

The company’s boss, Vijay Savant, said the new look will help Kixx give better products for cars and factories.

The new brand will appear on all Kixx products and in places where customers see the brand, but it will happen in stages.