Archive · 14 Dec 2025
Malayalam Rap's Rise to Mainstream Success
Malayalam rap music has gone from being underground to becoming very popular.
Artists like Fejo and Vedan are now performing at big events and having their music played in movies.
The music talks about social issues and everyday life, and it's becoming a big part of Kerala's culture.
Many people are listening to it on platforms like Spotify, and record labels are taking notice.
This has helped Malayalam rap become a mainstream genre in India.
Malayalam rap has seen a 5,300% increase in streaming on Spotify, making it the fastest-growing local language genre.
Artists like Fejo and Vedan are performing at major events, including football matches and temple festivals.
The Karupp Cypher event in Kochi featured over 500 underground rap artists, drawing attention from international record labels.
Malayalam rap is now a regular feature in Malayalam movies and dominates algorithmic playlists.
The genre has evolved from being underground to becoming a self-sustaining music industry in Kerala.
- Who
- Malayalam rap artists like Dabzee, Fejo, Baby Jean, Parimal Shais, and Vedan
- What
- The rise of Malayalam rap music to mainstream success
- When
- Recent years, with significant growth in 2024
- Where
- Kerala, India, with influence across India and internationally
- Why
- Due to streaming growth, cultural relevance, and mainstream acceptance
- Spotify Growth
- 5,300% increase in Malayalam music streaming
- Karupp Cypher
- 500+ underground rap artists participated
- Vedan's Performance
- Headlined Super League Kerala football match
- Fejo's Spotify Listeners
- 2 million monthly listeners
- AYYAYYO Views
- 11 million YouTube views
- Illuminati Views
- 380 million YouTube views
- Malabari Banger Views
- 30 million YouTube views