Archive · 15 Jan 2026
Top Tours and Activities APIs for Ancillary Revenue in 2026
In 2026, many travel companies want to add tours and activities to their services to make more money.
Instead of building everything themselves, they use special tools called APIs.
These APIs help them quickly add tours and activities to their websites or apps.
There are different types of APIs, and each has its own strengths.
Some offer a lot of choices, while others are better for specific types of activities like museum tickets.
Companies need to pick the right API based on what they need, how fast they want to start, and how much control they want over the experience.
This way, they can make more money without having to do all the hard work of managing tours and activities themselves.
Ancillary revenue from tours and activities is projected to reach $145 billion by 2026, accounting for nearly 14% of total airline revenue.
McKinsey estimates that destination visitors spend roughly $1.1T–$1.3T on experiences, highlighting the significant 'things to do' economy.
Companies can integrate tours and activities APIs to avoid the operational challenges of managing supplier connectivity, content normalization, and real-time availability changes.
Five leading tours and activities APIs in 2026 include Bridgify, Holibob, GetYourGuide Partner Solutions, Musement, and Tiqets, each offering different strengths and integration options.
The choice of API depends on factors such as coverage fit, integration path, commercial model, reliability, and enterprise readiness.
- Who
- Online Travel Agencies (OTAs), travel marketplaces, banks, credit card travel portals, and loyalty programs
- What
- Integration of tours and activities APIs to expand ancillary revenue
- When
- 2026
- Where
- Global
- Why
- To expand ancillary revenue without taking on a second business and to leverage the growing 'things to do' economy
- Ancillary Revenue Projection
- $145 billion by 2026
- Ancillary Revenue Percentage
- Nearly 14% of total airline revenue
- Destination Visitor Spending
- $1.1T–$1.3T on experiences
- Bridgify Experiences
- 1M+ experiences and events
- Holibob API Type
- GraphQL API
- GetYourGuide Partner Benefits
- Automatic updates of availability/pricing and voucher redemption flows
- Musement Integration Options
- API, white-label, referral links, widgets
- Tiqets Specialization
- Attractions and museum ticketing