Archive · 21 Aug 2025
Tourism Boards Compete to Attract Indian Travelers
Tourism boards worldwide are trying to get more Indian tourists to visit their countries.
Australia has started a big marketing campaign in Mumbai.
Thailand is giving away 200,000 free flights.
The goal is to get more Indians to spend money in these places.
This is happening because more Indians are traveling abroad.
International travel makes up a large part of the money sent out of India.
Tourism Australia launched a $130 million marketing campaign in Mumbai.
Thailand is offering 200,000 free domestic flights to attract tourists.
Over 450,000 Indians visited Australia in the year ending June, an 8% increase.
International travel accounts for 60% of outward remittances from India in FY25.
Singapore Tourism Board and IndiGo announced a strategic partnership.
- Who
- International tourists, especially Indians, are the target.
- What
- Tourism boards are launching campaigns and offering incentives to attract Indian travelers.
- When
- Thailand's free flight program is expected to run between September and November.
- Where
- Australia, Thailand, and Singapore are targeting Indian tourists.
- Why
- To boost tourism and attract visitors, capitalizing on growing outbound travel from India.
- Australia Campaign Budget
- AU $130 million
- Thailand Flight Program
- Offering free domestic flights
- Free Flights Offered
- 200,000
- Indian Tourists in Australia (Year Ending June)
- Over 450,000
- India's Outward Remittances (FY25)
- 60% for international travel
- Singapore Partnership
- STB and IndiGo
