Archive · 20 Jan 2026

AI Must Amplify Human Connection in India

AI Must Amplify Human Connection in India

In India, business is all about building strong personal connections and trust.

AI, however, often misses these important human touches.

A recent study from Harvard shows that people prefer talking to humans over AI when they need emotional support or advice.

This is a big opportunity for businesses in India, which is quickly adopting digital technologies.

To succeed, companies should use AI to help humans build better relationships, not replace them.

This means teaching AI to understand and support human emotions, not just be efficient.

Businesses that do this well will be able to connect with millions of people in a meaningful way.

Sources