Archive · 6 Oct 2026
India Tablet Shipments Fall as Memory Prices Rise
Fewer tablets were shipped in India in the second quarter of 2026 than a year earlier.
Counterpoint Research said rising memory chip prices put pressure on the market.
Brands raised prices and reduced the number of memory options they offered.
The biggest drop was in tablets priced below ₹20,000.
More people bought tablets priced above ₹20,000, and that part of the market grew.
The average selling price rose by 15%.
Larger screens, especially those over 12 inches, became more popular.
Meanwhile, domestic tablet manufacturing increased.
Tablet shipments in India fell 3.8% year-on-year in the second quarter of 2026.
The under-₹20,000 segment saw supplies decline 43% year-on-year.
The above-₹20,000 segment grew 27% and accounted for 74% of the market.
The shift toward higher-priced tablets contributed to a 15% rise in average selling price.
Domestic tablet manufacturing grew 30% year-on-year, with Samsung and Lenovo expanding local production.
- Who
- Tablet brands and consumers in India; Counterpoint Research reported the figures.
- What
- Tablet shipments declined as memory price inflation contributed to higher prices and a shift toward more expensive models.
- When
- The second quarter of 2026.
- Where
- India.
- Why
- Rising memory chip prices led brands to raise prices and streamline memory variants.
- Overall shipment change
- Down 3.8% year-on-year in Q2 2026
- Under-₹20,000 segment
- Supplies declined 43% year-on-year
- Above-₹20,000 segment
- Grew 27% and captured 74% of the market
- Average selling price
- Increased 15%
- ₹20,000–₹30,000 band
- Grew 45% year-on-year
- Domestic manufacturing
- Grew 30% year-on-year
- Screen-size trend
- Notable movement toward screens larger than 12 inches, particularly above ₹20,000
