Archive · 5 Sep 2026
Hyderabad’s younger, wealthier buyers reshape ultra-luxury housing market
Hyderabad is seeing more wealthy people buy very expensive homes.
Many of these buyers are younger than luxury buyers used to be.
They include technology entrepreneurs, company leaders, business families and people living abroad.
They want homes with privacy, good design and hotel-like services, not just large spaces.
Some buyers also prefer homes connected to famous international brands.
Homes costing more than Rs 10 crore are selling well, even though ordinary luxury housing has more unsold inventory.
Developers with approved, well-funded and distinctive projects may do best.
The market is expected to grow as jobs, business centres and infrastructure expand, but buyers and regulators are likely to demand more transparency.
Hyderabad’s ultra-luxury buyers are increasingly aged between 38 and 48, including tech entrepreneurs and senior corporate executives.
About Rs 8,600 crore in transactions occurred last year for homes priced above Rs 10 crore, according to Ira Realty’s Narsi Reddy.
Homes priced at Rs 30 crore or more are becoming increasingly feasible, with Trump Towers penthouses selling for Rs 30 crore to Rs 62 crore.
Demand is rising for branded residences because buyers value verified quality, service, privacy and potential resale liquidity.
Kokapet, Neopolis and nearby areas are seeing stronger luxury demand, while the broader mid-market faces increased inventory and caution.
- Who
- Younger wealthy buyers, including technology entrepreneurs, senior corporate executives, business families and NRIs, are driving demand, according to Ira Realty Founder and Managing Director Narsi Reddy Posham.
- What
- Hyderabad’s ultra-luxury housing market is expanding, with higher ticket sizes, growing interest in branded residences and stronger demand above Rs 10 crore.
- When
- The shift has become especially visible over the past three to five years; the cited transaction figures refer to last year.
- Where
- Hyderabad, particularly Kokapet, Neopolis and surrounding areas.
- Why
- Employment growth, global capability centre expansion, infrastructure development and the accumulation of wealth among younger professionals are supporting demand.
Growth Case
Caution Case
Depth of demand
Growth Case
Narsi Reddy says demand above Rs 10 crore remains genuinely deep, supported by nearly Rs 8,600 crore in reported transactions last year.
Caution Case
The broader mid-market has accumulated inventory over the past one to two years, and buyers there have become more cautious.
Branded residences
Growth Case
Supporters say global brands provide a verifiable track record and can improve resale liquidity, particularly for NRI buyers.
Caution Case
Reddy says not every buyer wants to pay for a global brand, so branded housing will not suit the entire market.
Developer competition
Growth Case
The expanded buyer pool may allow several strong luxury projects to succeed rather than creating a zero-sum market.
Caution Case
Projects that lack full approvals, adequate capital or genuine differentiation may struggle as buyers and regulators demand greater transparency.
- Buyer age range
- Approximately 38-48 years old
- Luxury transaction value
- Nearly Rs 8,600 crore in homes priced above Rs 10 crore last year
- Ultra-luxury threshold
- The segment discussed is homes priced above Rs 10 crore
- Trump Towers penthouses
- Reported sales ranged from Rs 30 crore to Rs 62 crore
- Buyer preferences
- Privacy, service, design and, for some buyers, globally recognised branding
- Key locations
- Kokapet, Neopolis and surrounding areas
- Market outlook
- Steady luxury-price growth is expected over the next three to five years, rather than a sharp spike