Quick-commerce firms gain ad spend

Quick-commerce apps like Blinkit and Swiggy Instamart are getting more advertising money from brands.

This is because people buy things more often when they see ads on these apps.

Brands like Wellbeing Nutrition and Plum are spending a lot of their advertising money on quick-commerce because it helps them sell more products.

Even big companies like Marico are seeing good sales from quick-commerce.

The ads on these apps are working better than on traditional e-commerce sites like Amazon and Flipkart.

This is changing how brands spend their advertising money.

However, quick-commerce is still smaller than Amazon and Flipkart, so brands can't spend as much money on these apps.

Also, brands are trying to sell more through their own websites to have more control over prices and make more money.