Archive · 13 Aug 2025
The Santos de Cartier: A Pioneering Men's Wristwatch
In 1904, Louis Cartier created a wristwatch called the Santos, originally designed for aviators who needed to tell time while flying.
It was the first wristwatch made for men and became very popular, especially after it was sold to the public in 1911.
The watch is known for its square shape and is a classic design.
Although the watch was not made during World War II, it was brought back in the late 90s and is still sold today in different versions, with some models staying true to the original look.
Louis Cartier designed the Santos watch in 1904 for aviator Alberto Santos-Dumont.
The Santos watch became the first wristwatch designed for a male wearer and was commercially available in 1911.
It is recognized for its signature square case and has become one of the most iconic designs.
The watch was discontinued during World War II but was revived in limited editions in 1998 and as a standard piece in 2019.
Various iterations exist, with the Cartier Santos-Dumont models remaining closest to the original design.
- Who
- Designed by Louis Cartier for aviator Alberto Santos-Dumont.
- What
- The Santos de Cartier, the first men's wristwatch, designed by Louis Cartier.
- When
- Designed in 1904, commercially available in 1911, and revived in 1998 and 2019.
- Where
- France
- Why
- Designed to help aviators tell time while flying; became a symbol of style.
- Designer
- Louis Cartier
- Year of Design
- 1904
- First for Men
- Yes
- Original Purpose
- For aviators
- First Commercial Availability
- 1911
- Signature Feature
- Square case