Archive · 4 Sep 2025
Amazon Launches 'Lens Live' Shopping Tool for iOS
Amazon has released 'Lens Live,' a new feature in its shopping app that uses AI to help you shop.
You point your phone camera at something, and the app instantly finds similar items on Amazon.
It's like having a smart shopping assistant in your pocket.
The app uses special computer vision to recognize things in real-time, and then compares them with Amazon's huge catalog.
It also includes Rufus, an AI helper, to answer questions while you browse.
This feature aims to make shopping easier and faster.
It's currently available for millions of iOS users in the U.S., with plans to expand.
Amazon launched 'Lens Live', an AI-powered shopping feature for iOS.
The feature uses real-time computer vision to identify objects via camera.
Lens Live finds matching or similar items from Amazon's product catalog.
It integrates with the AI shopping assistant Rufus for added support.
Currently available to a large number of iOS users in the U.S.
- Who
- Amazon
- What
- Launched Lens Live, an AI-powered shopping tool.
- When
- Recently launched.
- Where
- Initially on iOS in the U.S.
- Why
- To enhance the shopping experience using AI.
- Product
- Amazon Lens Live
- Functionality
- AI-powered visual shopping assistant
- Platform
- iOS (U.S. launch)
- Technology
- Real-time computer vision
- AI Integration
- Rufus assistant for product info
- Core Tech
- Amazon SageMaker & OpenSearch
- Availability
- Available to 'tens of millions' of iOS users