Archive · 3 Aug 2025
Lenovo Executive Discusses the Evolution of Tablet Market Trends
Tablets have changed from being just for fun to helping people work and play.
They have better screens, pens, and can do more things like a computer.
People are now buying more expensive tablets because they want better features.
Lenovo is making tablets with features for both work and play.
Lenovo also works with Google to make the software better and make tablets for businesses too.
The tablet market is growing and changing as more people find new uses for them.
Lenovo executive discusses changing consumer views on tablets.
Tablets are now used for entertainment, productivity, and gaming.
The Rs 20,000 to Rs 30,000 tablet segment has nearly doubled in two years.
Consumers increasingly seek premium tablets with laptop-like features.
Lenovo focuses on tablet software and commercial markets.
- Who
- Pankaj Harjai, Director of Tablets & Smart Devices, Lenovo India.
- What
- Lenovo executive discusses the evolution of tablets.
- When
- Over the last two years and post-COVID.
- Where
- India.
- Why
- To explain changing consumer preferences and Lenovo's tablet strategy.
Consumer Demand
Connectivity
Tablet Features and Connectivity
Consumer Demand
Consumers are driving demand for premium tablets with laptop-like features and willing to pay more for improved experiences.
Connectivity
Consumer demand leans toward Wi-Fi-only tablets since post-COVID connectivity is strong at home and in the office.
- Primary Use Cases
- Entertainment, productivity, gaming
- Price Segment Growth
- Rs 20,000 to Rs 30,000 segment has nearly doubled
- Tablet Market Share (Q1 2025)
- Lenovo: 19%, Samsung: 34%, Apple: 21%
- Tablet Manufacturing
- Lenovo has two facilities in Noida, India
- Tablets focus
- Bigger screens, stylus, improved usability