Archive · 22 Jul 2026

India's Smartphone Market Faces Worst June Quarter in Six Years

India's Smartphone Market Faces Worst June Quarter in Six Years

India's smartphone market had its worst June quarter in six years.

Smartphone shipments dropped by 10% compared to the same period last year.

This happened because the prices of smartphones went up by about 15% due to higher costs of parts like memory.

People are also spending less money on non-essential items because of inflation.

The cheapest smartphones, costing less than ₹15,000, were hit the hardest, with sales dropping by 45%.

Chinese brands, which sell many of these cheaper phones, saw their market share shrink.

However, very expensive smartphones costing more than ₹45,000 did well because people could pay for them in installments.

Vivo was the top brand, followed by Samsung, OPPO, Xiaomi, and realme.

Apple's sales fell by 3%, but a new brand called Nothing grew very fast, with sales increasing by 105%.

Experts think the market will stay weak for the rest of the year because part prices are still high.

Sources