Radico Khaitan's Premiumisation Strategy Drives Growth

Radico Khaitan is a company that makes alcoholic beverages.

Over the past five years, its stock price has gone up by 600%.

This is because the company has been focusing on selling more expensive, premium products.

These products are popular because people in India are earning more money and want to buy better-quality items.

Radico has a lot of different brands, like After Dark whisky and Magic Moments vodka.

The company is also trying to sell its products in other countries.

By focusing on premium products, Radico has been able to increase its profits and reduce its debt.

The company plans to become completely debt-free by 2027.

However, the stock is now quite expensive, so the company needs to keep doing well to justify this price.