Archive · 17 Jun 2025
China's Online Literature Expands Overseas Reach
Imagine China has a lot of online books that people read on their phones and tablets.
Lots of people in China love to read these books.
The government wants more people in other countries to read them too, so they are trying to send these books overseas.
Lots of people are now reading them outside of China, especially in places like Japan, Britain, and Germany!
The books are also being turned into TV shows, movies, and games.
China's online literature had over 575 million consumers in China last year.
Overseas users of Chinese online literature reached 352 million.
The overseas market for Chinese online literature grew 16.5% year-on-year to 5.07 billion yuan.
Online literature is promoted as a cultural export and soft power tool by Chinese authorities.
Japan experienced the fastest growth in readership, at 180%.
- Who
- Consumers of online literature in China and abroad.
- What
- The expansion of China's online literature readership, both domestically and internationally.
- When
- Last year and ongoing.
- Where
- China and over 200 countries.
- Why
- China promotes the industry as a cultural export and a tool of soft power.
- Domestic Consumers
- 575 million
- Overseas Users
- 352 million
- Overseas Market Growth
- 16.5% year-on-year
- Market Value
- 5.07 billion yuan
- Fastest Growing Market
- Japan (180%)