Puma Lowers Outlook as Demand and Tariffs Impact Earnings

Puma, a sports and athleisure company, is not doing as well as expected.

They are making less money than they thought, and expect to lose some money this year.

This is happening because fewer people are buying their products, especially in places like North America, Europe, and China.

Also, tariffs, or extra taxes on goods coming into the US, are hurting their profits.

The new boss, Arthur Hoeld, is trying to fix things and make Puma popular again.

The company had hoped to sell a lot of its Speedcat sneakers, but that didn't pan out.

Meanwhile, a competitor, Adidas, is selling a lot of their retro sneakers.