Archive · 28 Nov 2025

EU to Examine Apple Ads and Maps

EU to Examine Apple Ads and Maps

The European Union is looking into whether Apple's advertising and mapping services should follow strict new rules.

These rules are part of a law called the Digital Markets Act, which aims to give consumers more choices by limiting the power of big tech companies.

Apple has told the EU that its services meet the criteria to be considered 'gatekeepers' under this law.

However, Apple argues that its services are not big enough to need these rules.

The EU has a limited time to make a decision, and if they decide Apple's services need to follow the rules, Apple will have six months to make changes.

Sources