9 months ago

EU to Examine Apple Ads and Maps

EU to Examine Apple Ads and Maps
EU to examine if Apple Ads and Maps subject to tough rules, Apple says no · livemint.com

The European Union is looking into whether Apple's advertising and mapping services should follow strict new rules.

These rules are part of a law called the Digital Markets Act, which aims to give consumers more choices by limiting the power of big tech companies.

Apple has told the EU that its services meet the criteria to be considered 'gatekeepers' under this law.

However, Apple argues that its services are not big enough to need these rules.

The EU has a limited time to make a decision, and if they decide Apple's services need to follow the rules, Apple will have six months to make changes.

Key facts

Services Under Review
Apple Ads and Apple Maps
Regulatory Framework
Digital Markets Act (DMA)
Thresholds for Gatekeeper Status
45 million monthly active users and 75 billion euros in market capitalization
Decision Timeline
45 working days for EU to decide, 6 months for Apple to comply if designated
Apple's Stance
Apple argues for exemption, citing minimal market share and usage

Sources

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