9 months ago
EU to Examine Apple Ads and Maps
The European Union is looking into whether Apple's advertising and mapping services should follow strict new rules.
These rules are part of a law called the Digital Markets Act, which aims to give consumers more choices by limiting the power of big tech companies.
Apple has told the EU that its services meet the criteria to be considered 'gatekeepers' under this law.
However, Apple argues that its services are not big enough to need these rules.
The EU has a limited time to make a decision, and if they decide Apple's services need to follow the rules, Apple will have six months to make changes.
EU antitrust regulators are examining if Apple Ads and Apple Maps should be subject to the Digital Markets Act (DMA).
Apple notified the EU that its services met the DMA's thresholds for 'gatekeeper' status.
The DMA designates companies with over 45 million monthly active users and 75 billion euros in market capitalization as gatekeepers.
The EU has 45 working days to decide, and Apple would have six months to comply if designated.
Apple argues that Apple Ads has a minimal market share and Apple Maps has limited usage in the EU.
- Who
- EU antitrust regulators and Apple
- What
- Examination of Apple Ads and Apple Maps under the Digital Markets Act
- Where
- European Union
- When
- EU has 45 working days to decide, Apple has 6 months to comply if designated
- Why
- To determine if Apple Ads and Apple Maps should be subject to the DMA's requirements
Key facts
- Services Under Review
- Apple Ads and Apple Maps
- Regulatory Framework
- Digital Markets Act (DMA)
- Thresholds for Gatekeeper Status
- 45 million monthly active users and 75 billion euros in market capitalization
- Decision Timeline
- 45 working days for EU to decide, 6 months for Apple to comply if designated
- Apple's Stance
- Apple argues for exemption, citing minimal market share and usage





