Archive · 21 Jun 2025
Google Faces New Probe in Turkey Over Advertising Practices
Turkey is looking into Google's advertising tool, PMAX, to see if it's being unfair to other companies.
They're checking if Google might be using its power to hurt advertisers and competition.
This is happening after Google lost a big legal fight in Europe over how it used Android, where a court agreed with the EU that Google was limiting competition and upheld a large fine.
This could make it harder for other businesses to compete against Google.
Turkey is investigating Google's Performance Max (PMAX) advertising tool.
The probe concerns potential unfair methods harming advertisers and competition.
Turkish authorities are examining if Google consolidates data to gain an advantage.
The investigation follows a setback for Google in its EU antitrust case.
The CJEU Advocate-General supported the EU's €4.1 billion fine against Google.
- Who
- Turkey's competition authority and Google are involved.
- What
- Turkey is investigating Google's PMAX advertising tool.
- When
- The investigation was recently announced.
- Where
- Turkey.
- Why
- To determine if Google is using unfair methods that harm advertisers and reduce competition.
Google's Position
Turkish Authorities' Concerns
Effectiveness of Proposed Changes
Google's Position
Google aims to comply with regulations, although it disagrees with the findings.
Turkish Authorities' Concerns
Turkish Authorities are probing for potential unfair methods that harm advertisers and competition.
- Company
- Tool Under Investigation
- Performance Max (PMAX)
- Country
- Turkey
- Issue
- Alleged Ad Market Abuse
- EU Fine
- €4.1 billion
