Archive · 16 Sep 2026
Amazon launches more conversational AI-powered Alexa+ in India
Amazon has made a newer version of Alexa called Alexa+ available in India.
It is designed to talk more naturally instead of only responding to fixed commands.
People can speak to it in English, Hindi or Hinglish.
Alexa+ can remember parts of conversations and some user preferences.
It is meant to understand noisy homes and mixed-language speech.
It can answer questions, control smart-home devices and help with tasks such as food delivery or restaurant bookings.
Amazon says it can work with services such as Swiggy, Zomato and EasyDiner.
After Early Access, Prime members will get it for free, while other users will pay Rs 2,000 per month.
Alexa+ is available in India through an Early Access programme on screen-equipped Echo Show devices.
The assistant supports English, Hindi and Hinglish, with responses adapted to Indian language, culture and households.
Amazon says Alexa+ can maintain conversational context, remember preferences and understand more complex requests.
The service can perform tasks such as ordering food and booking restaurants through partners including Swiggy, Zomato and EasyDiner.
Alexa+ is free for Prime members after Early Access, while non-Prime users will pay Rs 2,000 monthly for a standalone subscription.
- Who
- Amazon, represented by Alexa executives Michele Butti and Teena Sidana, is introducing Alexa+ to Indian customers.
- What
- Alexa+ is a generative-AI voice assistant designed to offer more conversational interactions and perform tasks for users.
- When
- Alexa+ is currently available through an Early Access programme; the articles do not specify a launch date.
- Where
- India, initially on screen-equipped Echo Show devices and also through compatible Echo devices, Fire TV and the Alexa app.
- Why
- Amazon says it developed Alexa+ to better understand Indian languages, code-mixed speech, culture, noisy homes and users’ real-world requests.
- Availability
- Early Access programme in India
- Supported languages
- English, Hindi and Hinglish
- Early Access devices
- Screen-equipped Echo Show devices
- Post-Early Access pricing
- Free for Prime members; Rs 2,000 per month for non-Prime users as a standalone subscription
- Capabilities
- Conversational responses, memory, preference-based personalisation and real-world task execution
- India partners
- Swiggy and Zomato for food delivery; EasyDiner for restaurant bookings; Chef Sanjeev Kapoor for recipes
- Smart-home usage
- More than 1.1 billion Alexa smart-home interactions occurred across devices over the past year, according to Amazon