Archive · 18 Jun 2025
Burgrill Plans Shift to Company-Owned, New Stores, and Hot Dog Kiosks
Burgrill, a burger chain in India, is changing how it runs its business.
Instead of having other people own the stores, Burgrill wants to own all the stores itself.
They're also starting to sell hot dogs from small kiosks.
To make this happen, they want to get $4 million.
They currently have about 70 stores and want to have 80 by the end of the year.
They're also paying more attention to people who eat at the stores instead of ordering online, because online deliveries are costing them a lot.
Burgrill, an Indian burger chain, plans to transition from a franchise model to company-owned stores.
The company is also entering the hot dog segment with kiosk formats.
Burgrill aims to raise $4 million to fund its strategic shift and expansion.
The chain currently operates about 70 stores and plans to expand to 80 by the end of the year.
Burgrill is focusing more on dine-in customers due to challenges with online delivery costs.
- Who
- Burgrill, an Indian burger chain founded by Ankur and Shreh Madan and Rajat Bawa.
- What
- Burgrill is transitioning from a franchise model to company-owned stores and entering the hot dog segment.
- When
- The transition and expansion are planned for the near future, with a goal of 80 stores by year-end.
- Where
- Expansion includes Pune, Bengaluru, and deeper penetration in existing North India markets, as well as highway locations.
- Why
- To gain greater control, expand its footprint, and capitalize on the growing QSR market and highway travel.
Franchise Model Drawbacks
Franchise Model Benefits
Control vs. Expansion
Franchise Model Drawbacks
Loss of operational control
Franchise Model Benefits
Franchise model can lead to faster expansion
- Company
- Burgrill
- Founders
- Ankur and Shreh Madan, Rajat Bawa
- Current Stores
- Approx. 70
- Planned Stores by Year-End
- 80
- Revenue
- ₹55 crore (company and franchise)
- Investment sought
- $4 million
- Hot dog concept
- Kiosk-based