Archive · 22 Aug 2025
Monika Alcobev Partners to Launch Amrut Expedition Whisky
Monika Alcobev, a company that sells alcohol, is partnering with Amrut Distilleries to sell a rare and expensive whisky called Amrut Expedition.
This whisky is 15 years old, and only 75 bottles are being sold worldwide.
Each bottle costs more than $12,500.
Monika Alcobev will sell this whisky in duty-free shops at airports around the world, including India.
The company, founded in 2017, also recently launched an IPO to help it grow its business.
Monika Alcobev is the exclusive travel retail partner for Amrut Expedition whisky.
The 15-year-old single malt whisky has a global release of 75 bottles.
Each bottle of Amrut Expedition has a retail price of over $12,500.
The launch will be a multi-airport duty-free rollout in India.
Monika Alcobev launched its SME IPO in July 2025.
- Who
- Monika Alcobev and Amrut Distilleries are involved.
- What
- Monika Alcobev is launching Amrut Expedition whisky.
- When
- The launch is occurring after July 2025.
- Where
- The launch will be in high-visibility airport retail and duty-free channels.
- Why
- To reach discerning global consumers.
- Product
- Amrut Expedition whisky
- Partner
- Monika Alcobev
- Age of Whisky
- 15 years
- Global Bottle Release
- 75
- Retail Price
- Over $12,500
- Monika Alcobev IPO
- July 2025