Archive · 18 Nov 2025
Tiger Shroff Named Brand Ambassador for Maharashtra's Maha-Deva Football Initiative
The government of Maharashtra wants to help kids who love soccer, especially those living in villages and far away places.
They have a special plan called 'Maha-Deva' to find these talented kids, train them, and give them a chance to play soccer in other countries.
A famous actor named Tiger Shroff will help tell everyone about this plan.
The government is also trying to get a very famous soccer player, Lionel Messi, to join in.
Tiger Shroff appointed brand ambassador for Maharashtra's Maha-Deva football initiative
Initiative aims to provide international exposure to rural talent
Five-year agreement signed between government, MITRA, and Tiger Shroff
30 boys and 30 girls to be selected through WIFA for training and international opportunities
Government exploring collaboration with Lionel Messi to enhance program visibility
- Who
- Tiger Shroff, Maharashtra government, Maharashtra Institution for Transformation (MITRA), Western India Football Association (WIFA), Lionel Messi (potentially)
- What
- Appointment of Tiger Shroff as brand ambassador for Maha-Deva football initiative, identification and training of rural talent
- When
- Recently (implied by news reporting)
- Where
- Maharashtra
- Why
- To provide international exposure to rural talent, boost Maharashtra's football culture
- Initiative Name
- Maha-Deva Football Initiative
- Brand Ambassador
- Tiger Shroff
- Term of Ambassadorship
- 5 years
- Key Partners
- Maharashtra government, MITRA, Tiger Shroff, WIFA
- Talent Identification Goal
- 30 boys and 30 girls