Archive · 15 Sep 2026
Amazon Targets a Much Bigger Quick-Commerce Role Across India
Amazon wants to deliver more products to Indian customers very quickly.
It entered quick commerce after companies such as Blinkit, Zepto and Instamart had already become important players.
Amazon says its advantage is the large number of products it already stores and its delivery network.
It currently has about 4.5 million items in its warehouses.
The company is opening small nearby stores and larger urban fulfilment centres.
Some products could arrive in minutes, while others may take 25 to 30 minutes.
Amazon plans to expand to 300 cities and more than 3,000 stores.
It believes quick commerce will become much bigger and is investing for a long-term business.
Amazon India VP Samir Kumar said quick commerce and e-commerce will become a much larger part of India’s market.
Amazon is expanding from an initial 10,000–15,000 products toward a broader assortment drawn from 4.5 million warehouse items.
The company is setting up dark stores and urban fulfilment centres to offer deliveries ranging from minutes to about 30 minutes.
Amazon plans to expand toward 300 cities and more than 3,000 stores, including Tier-II, Tier-III and Tier-IV cities.
Kumar said Amazon views quick commerce as a differentiated, valuable and potentially large business worth building for the long term.
- Who
- Amazon India, represented by Vice President and Country Manager Samir Kumar.
- What
- Amazon is expanding its quick-commerce operations and planning a wider product assortment and broader city coverage.
- When
- The plans were discussed in an interview with Business Today; expansion to more than 50 Tier-II and Tier-III cities is planned for September, with further growth over the coming months and years.
- Where
- India, including metros and Tier-II, Tier-III and Tier-IV cities; Amazon cited Tirupati as a recent launch.
- Why
- Amazon wants to meet demand for price, selection and convenience while building a large, sustainable quick-commerce business.
- Amazon’s current assortment
- About 4.5 million items are available in Amazon’s warehouses.
- Initial quick-commerce assortment
- Amazon began with approximately 10,000–15,000 SKUs or ASINs.
- Planned geographic reach
- The company is working toward operations in 300 cities.
- Planned store network
- Amazon aims to have more than 3,000 stores.
- Fulfilment model
- Amazon is establishing dark stores and urban fulfilment centres.
- Delivery range
- Urban fulfilment centres may provide delivery in approximately 25–30 minutes, while some items may be delivered faster.
- Recent expansion example
- Amazon launched in Tirupati and reported 5x growth over the following 14 days.