Archive · 9 Nov 2025
TVS Motor Company Expands to Europe with New Products
TVS Motor, an Indian company that makes motorcycles and scooters, wants to sell more of its vehicles in Europe.
They went to a big show called EICMA 2025 and showed off six new vehicles.
Some of these are electric, and some run on gasoline.
The company plans to start selling in Italy and then move to countries like Spain and Portugal.
They also mentioned that their other brand, Norton, will be selling bikes in Europe soon, and then in India and the United States.
TVS Motor sees Europe as an important place to grow because people there really like great vehicles.
TVS Motor Company is planning to expand its presence in European markets, including Spain and Portugal.
The company unveiled six new products, encompassing both electric and internal combustion engine (ICE) powertrains, at the EICMA 2025 global two-wheeler exhibition.
TVS Motor's Chairman Sudarshan Venu stated that the company is ready to enter 'industrialised markets' beyond its typical focus on emerging markets.
The TVS Apache RTX 300 adventure tourer bike is scheduled to be released in Europe in the first quarter of 2026.
TVS Motor will also be leveraging its British brand, Norton, for European market sales, with launches planned for the UK and Europe in early 2025.
- Who
- TVS Motor Company, led by Chairman Sudarshan Venu and President of International Business Peyman Kargar
- What
- Expanding its global footprint by entering new European markets like Spain and Portugal and unveiling six new products across ICE and electric powertrains at EICMA 2025.
- When
- The article was published on November 9, 2025. The TVS Apache RTX 300 is slated for European roads in Q1 2026, and Norton bikes are expected to launch in Europe in March-April 2025.
- Where
- Europe, specifically Italy, Spain, and Portugal. The company also has a presence in Latin America, Africa, the Middle East, ASEAN, and South Asian regions.
- Why
- To tap into 'industrialised markets' with an expanding product portfolio and capitalize on Europe's appreciation for mobility excellence.
Existing Markets
New Markets
Market Focus
Existing Markets
TVS Motor has typically focused on emerging markets.
New Markets
The company is now ready to tap 'industrialised markets' like Europe.
Customer Expectations
Existing Markets
Catering to the needs of emerging markets.
New Markets
Delighting customers in industrialized countries with exciting, market-specific products.
- Company
- TVS Motor Company
- Event
- EICMA 2025 global two-wheeler exhibition
- New Products Unveiled
- TVS Tangent RR Concept, TVS eFX three O, TVS M1-S, TVS Apache RTX 300, TVS X, TVS RTR HyprStunt Concept
- European Market Entry
- Starting with Italy, expanding to Spain and Portugal
- TVS Apache RTX 300 European Launch
- Q1 2026
- Norton Bikes Launch (UK/Europe)
- March-April 2025
- Norton Bikes Launch (India)
- Summer 2026 (June-July)