Archive · 10 Nov 2025
Sourav Ganguly Partners with AI Cricket Coaching Platform Kabuni
Imagine a special coach that uses smart computer technology, like AI, to teach you how to play cricket better.
This coach, called Kabuni, looks at all the ways a player moves, like hitting the ball or throwing it, and uses lots of old game information to give you tips.
You can get these tips on your phone or a special device.
Former cricket star Sourav Ganguly is now the main helper for this coach in India.
He thinks this will help lots of kids learn to play sports and stay healthy, just like professional athletes can.
Kabuni started with cricket but wants to help with other sports like tennis and golf too.
They also want to help support young athletes in India.
Sourav Ganguly has become the Global Brand Ambassador for Kabuni, an AI and large language model cricket coaching platform.
Kabuni provides personalized, data-driven coaching by analyzing player movements and drawing from extensive cricket data.
The platform offers real-time feedback through video, image, text, and voice to break down cricket actions.
Developed with Cambridge Design Partnership, Kabuni aims to make professional-level coaching accessible to everyone.
Kabuni plans to expand its AI coaching ecosystem to other sports beyond cricket and pledges 1% of its India revenue to grassroots sports.
- Who
- Former India captain Sourav Ganguly and UK-based AI cricket coaching platform Kabuni
- What
- Ganguly joined hands with Kabuni as its Global Brand Ambassador to bring AI-driven cricket coaching to India.
- When
- Monday
- Where
- India
- Why
- To provide personalized, data-driven coaching to everyone, not just professionals, and to inspire more Indians to play sports and live healthier lives.
- Global Brand Ambassador
- Sourav Ganguly
- Platform Name
- Kabuni
- Technology
- AI and Large Language Model
- Development Partner
- Cambridge Design Partnership
- Initial Sport Focus
- Cricket
- Future Sports Expansion
- Tennis, golf, badminton, table tennis, and more
- Philanthropic Pledge
- 1% of India revenue to grassroots sport