Archive · 25 Jan 2026
Founder Overcomes 73 Rejections to Build Coffee Company
Jake Miller is the founder of a company called Fellow that makes coffee accessories.
He had an idea for a special coffee steeper while studying for his MBA at Stanford.
He started a campaign on Kickstarter to raise money for his idea, called 'Duo'.
Many people said no to investing in his company, 73 times to be exact.
But Jake didn't give up.
He believed in his idea and kept going.
Eventually, he got the money he needed and his company grew.
Now, Fellow sells many coffee accessories in big stores like Costco and Nordstrom.
Jake says the key to being a successful entrepreneur is to be passionate about what you do and never give up, even when things are tough.
Jake Miller founded Fellow, a coffee accessory company, after 73 rejections from investors.
Miller's passion for the home-brewing market led him to start Fellow during his MBA at Stanford.
The company began with a successful Kickstarter campaign for the 'Duo' coffee steeper.
Fellow has grown to attract $30 million in Series B funding, including from investor Peter Fenton.
The company now sells a range of coffee accessories in major retailers like Costco, Nordstrom, and Target, with a store in Thailand.
- Who
- Jake Miller, founder of Fellow
- What
- Overcame 73 rejections to build a successful coffee accessory company
- When
- Founded during MBA at Stanford, Kickstarter campaign in 2013
- Where
- San Francisco, with retail presence in the US and Thailand
- Why
- Passion for the home-brewing market and entrepreneurial drive
- Founder
- Jake Miller
- Company
- Fellow
- Rejections
- 73
- Funding
- $30 million (Series B)
- Key Investor
- Peter Fenton
- Products
- Coffee accessories (kettles, grinders, makers)
- Retailers
- Costco, Nordstrom, Target, Thailand store
- Crowdfunding
- Kickstarter campaign for 'Duo' steeper