Archive · 13 Jun 2025
DriveX Appoints Vipin Yadav as Marketing Head
DriveX, a company that sells used scooters, has hired Vipin Yadav to be in charge of marketing.
He has a lot of experience in marketing, having worked at other big companies before.
His job will be to help DriveX grow by making its brand stronger and attracting more customers.
DriveX wants to open more stores across the country by 2027.
Yadav will lead the marketing efforts.
He's planning to help DriveX by crafting marketing campaigns.
He has two master's degrees from International Management Institute and Indian Institute of Planning & Management.
DriveX, a subsidiary of TVS Motor Company, has appointed Vipin Yadav as Vice President and Head of Marketing.
Yadav has 17+ years of marketing experience and has held leadership roles at Hisense India, Toshiba TV, and OPPO India.
He will lead DriveX's omnichannel marketing strategy, including brand development and customer engagement.
DriveX plans to expand to 500 outlets by 2027, with Yadav's role being key to this growth.
Yadav holds a dual MBA and a Bachelor of Commerce from the University of Delhi.
- Who
- Vipin Yadav and DriveX Mobility, a subsidiary of TVS Motor Company.
- What
- Vipin Yadav appointed as Vice President and Head of Marketing.
- When
- Not specified in the articles, but it's a recent announcement.
- Where
- DriveX, a pre-owned two-wheeler company operating in India.
- Why
- To accelerate DriveX's national expansion and strengthen its marketing initiatives.
- Company
- DriveX
- Parent Company
- TVS Motor Company
- New Role
- Vice President & Head of Marketing
- Appointee
- Vipin Yadav
- Experience
- 17+ years in consumer marketing
- Education
- Dual MBA; Bachelor of Commerce
- Future Goal
- Expand to 500 outlets by 2027