Archive · 28 Jul 2026
Maharashtra Tourism Urged to Boost Digital Branding
The Maharashtra Tourism Department had a meeting to talk about how to make the state more famous around the world.
The minister, Shambhuraj Desai, said they need to use more technology and digital platforms to show off all the cool things Maharashtra has to offer, like its food, traditions, and beautiful places.
He wants everyone to work together to make sure the state is seen as a top travel destination.
They also talked about plans for the next few years to make this happen.
Maharashtra Tourism Department urged to strengthen digital branding and adopt innovative marketing strategies.
Tourism Minister Shambhuraj Desai chaired a review meeting at Sahyadri Guest House.
Discussions focused on expanding promotional outreach through digital platforms and improving overall branding.
Desai emphasized the need for a stronger global presence through sustained and well-coordinated campaigns.
The minister directed officials to showcase Maharashtra's diverse tourism offerings, including cuisine, folk traditions, art, culture, and heritage.
- Who
- Maharashtra Tourism Department, Tourism Minister Shambhuraj Desai, Additional Chief Secretary (Tourism) Sanjay Khandare, MTDC Managing Director Neelesh Gatne, Tourism Director Mangesh Joshi
- What
- Review meeting on digital branding and marketing strategies for Maharashtra tourism
- When
- Monday
- Where
- Sahyadri Guest House
- Why
- To enhance Maharashtra's global visibility and attract more visitors
Innovative Marketing
Traditional Marketing
Marketing Strategy
Innovative Marketing
Adopt digital branding and innovative marketing strategies to enhance global visibility.
Traditional Marketing
Continue with traditional marketing methods that have been used in the past.
- Meeting Location
- Sahyadri Guest House
- Chairperson
- Tourism Minister Shambhuraj Desai
- Key Attendees
- Additional Chief Secretary (Tourism) Sanjay Khandare, MTDC Managing Director Neelesh Gatne, Tourism Director Mangesh Joshi
- Focus Areas
- Digital branding, innovative marketing, global visibility
- Key Directives
- Use technology and digital platforms, showcase diverse tourism offerings, promote cuisine, folk traditions, art, culture, and heritage