Archive · 21 Jan 2026
UP Tourism Launches Gen Z Initiative
Uttar Pradesh Tourism has started a fun contest for young people on National Tourism Day 2026.
They can make short videos, write poems, or paint pictures about cool things that happened in Uttar Pradesh.
Things like big festivals, UNESCO recognition, and lots of tourists visiting.
The best entries will be rewarded at a special event.
You can join by signing up online or scanning a QR code before January 23, 2026.
Additionally, the state will celebrate UP Diwas from January 24–26, 2026, with a focus on cultural programs and the theme 'Our Culture – Our Identity'.
Uttar Pradesh Tourism launched a creative initiative on National Tourism Day 2026, targeting Gen Z and young creators.
Participants can submit 30-second reels, poetry, or watercolour paintings inspired by Uttar Pradesh's recent achievements.
Inspiration sources include Mahakumbh 2025, Deepotsav 2025, UNESCO recognitions, and global tourism milestones.
Entries must be submitted by January 23, 2026, and winners will be honored at the National Tourism Day event.
The initiative aims to increase awareness about Uttar Pradesh's tourism potential and engage younger generations.
- Who
- Uttar Pradesh Tourism, Gen Z, young creators, poets, writers, art enthusiasts, Chief Minister Yogi Adityanath
- What
- Launch of a creative initiative to engage younger generations and highlight Uttar Pradesh's tourism potential, along with statewide celebrations for UP Diwas
- When
- National Tourism Day 2026, submission deadline January 23, 2026, celebrations from January 24–26, 2026
- Where
- Uttar Pradesh, India
- Why
- To increase awareness about the state’s tourism potential, encourage younger generations to take pride in the state’s growing global recognition, and celebrate the state's culture and identity
Cultural Integration
Tourism Promotion
Event Integration
Cultural Integration
Cultural programs under Sanskriti Utsav 2025–26 should be integrated with UP Diwas celebrations.
Tourism Promotion
The initiative focuses on promoting tourism through creative submissions from young creators.
- Initiative Launch Date
- National Tourism Day 2026
- Target Audience
- Gen Z, young creators, poets, writers, art enthusiasts
- Entry Types
- 30-second reels, poetry, watercolour paintings
- Inspiration Sources
- 8 officially listed highlights of Uttar Pradesh's achievements
- Submission Deadline
- January 23, 2026
- Key Milestones
- Mahakumbh 2025, Deepotsav 2025, UNESCO Creative City of Gastronomy, Global Buddhist Tourism Circuit, Kashi tourism, Best Spiritual Tourism Destination, Salkhan Fossils Park
- Registration Method
- QR code or online registration link
- Award Event
- National Tourism Day event by UP Tourism Department
- Celebration Dates
- January 24–26, 2026
- Event Theme
- 'Our Culture – Our Identity'
Sources
UP Tourism launches Gen Z-focused creative initiative on National Tourism Day
Udeesha 2026 to Host Five-Day Literature and Cultural Festival in Moradabad from January 22
UP Diwas 2026: Statewide Celebrations From January 24–26, CM Yogi Reviews Preparations
Amit Shah to attend Uttar Pradesh Diwas celebration; events planned from Jan 24-26
