Archive · 18 Jul 2026
Accor and Sri Bhramara Group Sign Pact for Rs 250 Crore Beachfront Hotel in Chirala
Accor, a global hospitality company, and Sri Bhramara Group have signed an agreement to build a new hotel in Chirala, Andhra Pradesh.
The hotel, costing Rs 250 crore, will be located on a beachfront property and will have around 225–250 rooms.
It will include restaurants, a ballroom, a swimming pool, a spa, and other amenities.
The project aims to make Chirala a popular tourist destination and create jobs.
The agreement was signed in New Delhi, with officials from both companies and local politicians present.
Accor and Sri Bhramara Group signed an agreement to develop a Rs 250 crore Novotel Beachfront Hotel in Chirala, Andhra Pradesh.
The hotel will be built on a 3.15-acre beachfront property overlooking the Bay of Bengal.
The project will feature 225–250 guest rooms, specialty restaurants, a grand ballroom, conference facilities, a swimming pool, spa, wellness centre, and fitness centre.
The hotel aims to boost Andhra Pradesh’s coastal tourism and hospitality sector, creating employment opportunities and supporting the local economy.
The agreement was signed at the Pullman Hotel in Aerocity, New Delhi, with senior executives and local politicians in attendance.
- Who
- Accor and Sri Bhramara Group
- What
- Signed an agreement to develop a Novotel Beachfront Hotel
- When
- Friday (specific date not mentioned)
- Where
- Pullman Hotel in Aerocity, New Delhi
- Why
- To boost Andhra Pradesh’s coastal tourism and hospitality sector
Proponents of the Project
Potential Critics
Economic Impact
Proponents of the Project
The project will boost Andhra Pradesh's coastal tourism and hospitality sector, creating employment opportunities and supporting the local economy.
Potential Critics
Critics may argue that the project could lead to overdevelopment and environmental degradation in the coastal area.
Tourism Development
Proponents of the Project
The hotel will transform Chirala into a world-class tourism destination, attracting leisure travelers, business visitors, and destination weddings.
Potential Critics
Opponents might express concerns about the potential for increased traffic and strain on local infrastructure.
- Project Cost
- Rs 250 crore
- Location
- Gavinivaripalem near Chirala, Andhra Pradesh
- Property Size
- 3.15 acres
- Guest Rooms
- 225–250
- Key Features
- Specialty restaurants, all-day dining, grand ballroom, conference facilities, swimming pool, spa, wellness centre, fitness centre, and landscaped beachfront recreation areas
- Signing Location
- Pullman Hotel in Aerocity, New Delhi
- Signatories
- Galla Ramachandra Rao (Sri Bhramara Group), Balvinder Sahrawat and Cyrus Madan (Accor)
- Witnesses
- Senior executives, Guntur MLA Galla Madhavi, and other project stakeholders