Archive · 18 Aug 2026

Chrome Plates Latest South Asian Staple Rebranded as Modern Find

Chrome Plates Latest South Asian Staple Rebranded as Modern Find

Some foods that come from South Asia are getting new fancy names in other countries, and chrome plates are the newest example.

The article says this is a kind of 'cultural whitewashing'.

That means taking something from another culture and renaming it so the original culture is forgotten.

It has happened before.

'Curry' became a big umbrella word for many different South Asian foods.

A drink called 'chai tea latte' became popular, and even though 'chai' already means tea, the coffee company that made it famous did say it came from that culture.

Then 'golden lattes' appeared, which are just a drink called 'haldi doodh', but nobody mentioned where it was from.

Butter that is cooked a special way, called ghee, was renamed 'clean fat'.

An herb called Ashwagandha was called 'miracle gummies', and a fruit called kathal was called 'vegan pulled pork'.

The writer thinks this will keep happening, and chrome plates will not be the last thing to get a new name.

Sources