Archive · 23 Dec 2025
Instagram Explores Long-Form Video Options
Instagram, a popular social media app, is thinking about adding longer videos to its platform.
Right now, it mostly focuses on short videos, like Reels.
The head of Instagram, Adam Mosseri, said they might start testing longer videos, especially for TV screens.
They tried something similar before with IGTV, but it didn't work out.
Now, they're looking at new ways to make money, like subscriptions for premium content.
They're also testing how Instagram works on TVs, like Amazon Fire TV.
Mosseri said they're open to trying new things and learning from their mistakes.
Instagram is considering adding long-form video content to its platform.
Currently, the platform focuses on short-form content like Reels.
Instagram head Adam Mosseri hinted at experimenting with long-form videos for TV viewing.
The company previously tried IGTV for long-form content but discontinued it in 2022.
Instagram is exploring subscription-based models for premium content and new revenue streams.
- Who
- Instagram, led by Adam Mosseri
- What
- Considering long-form video content
- When
- Currently exploring, no specific timeline
- Where
- Primarily on mobile, with tests on Amazon Fire TV
- Why
- To expand content offerings and potentially new revenue streams
- Platform
- Platform Head
- Adam Mosseri
- Current Focus
- Short-form content
- Potential New Feature
- Long-form video
- Previous Long-Form Attempt
- IGTV (discontinued in 2022)
- New Revenue Model
- Subscription-based premium content
- Testing Ground
- Amazon Fire TV