Apple Expands App Store Search Ads in 2026

Apple is planning to change how ads appear in the App Store search results.

Starting in 2026, there will be more ads shown on the search results page, not just at the top.

This means users might see ads in different places as they scroll through the results.

Apple says this will help developers reach more users without changing how the ads look.

Advertisers won't be able to choose where their ads appear, but they will still pay the same way they do now.

Apple thinks this will make it easier for people to find and download apps they like.