Archive · 8 Jun 2025
Swiss Military to Expand Retail Presence in India with New Outlets
Swiss Military, a brand selling lifestyle and utility accessories, is expanding its stores.
They plan to add 3,000 new stores by the end of the year, mainly in smaller towns.
They are also opening more of their own stores and selling more online.
They're opening a new factory near Delhi to make luggage faster and cheaper.
They previously imported from other countries but are now making products locally.
They saw an increase in revenue and profit last quarter.
They expect sales to grow quickly in smaller cities as more people shop online.
Swiss Military plans to add 3,000 multi-brand outlets (MBOs) by the end of CY25.
The company is expanding into modern trade and e-commerce.
25 new exclusive brand outlets (EBOs) are planned for 2025.
A new manufacturing facility has been established in Faridabad, Delhi NCR.
The company reported a 21.07 per cent increase in profit after tax (PAT) for Q4 FY25.
- Who
- Swiss Military, a lifestyle and utility accessories brand.
- What
- Swiss Military is adding 3,000 MBOs, expanding EBOs, and growing its e-commerce presence.
- When
- The expansion is planned for CY25
- Where
- Primarily in India, including tier-2 and tier-3 towns and a manufacturing facility in Faridabad, Delhi NCR.
- Why
- To cater to growing demand in tier-2 and tier-3 towns and increase market share.
- Total MBOs Planned by End of CY25
- 7,000
- New EBOs planned for 2025
- 25
- Total EBOs planned by End of 2025
- 130
- Revenue from Offline Channels
- 78%
- Revenue from Online/Quick Commerce
- 22%
- Q4 FY25 Consolidated Revenue
- ₹59.14 crore
- Q4 FY25 Profit After Tax
- ₹2.87 crore