Archive · 29 Nov 2025
Logitech CEO on B2B growth, AI, and India strategy
Hanneke Faber, the CEO of Logitech, talks about how the company is growing.
She says that now, 40% of their business comes from selling to other businesses (B2B), and they want to grow this even more.
Logitech is also using a lot of AI in their products, like cameras and headsets, to make them smarter.
They have a big team in India, especially in Chennai, where they develop software and AI for their global products.
The company is also very focused on being sustainable, using recycled materials in most of their products.
India is a big market for Logitech because of its large population and growing tech industry.
They see a lot of opportunities there for their products, especially in gaming and video conferencing.
Logitech's B2B business now makes up 40% of their total business, and they plan to grow this further.
The company is integrating AI into its products, with over 1,000 AI agents developed, many from their Chennai center.
Logitech focuses on sustainability, with 78% of their products using recycled plastic and paper-based packaging for mice.
India is a key market for Logitech, offering opportunities in gaming, video conferencing, and PC penetration.
The company has a diversified global business and manufacturing footprint to mitigate supply-chain disruptions and geopolitical shifts.
- Who
- Hanneke Faber, CEO of Logitech
- What
- Logitech's strategy evolution, AI integration, and India market focus
- When
- Present and future strategy
- Where
- Global, with a focus on India
- Why
- To extend human potential in work and play, and capitalize on market opportunities
- CEO
- Hanneke Faber
- Company
- Logitech
- B2B Business
- 40%
- AI Agents
- 1,000
- Engineers in Chennai
- 500+
- Recycled Plastic in Products
- 78%
- Debt
- Zero