Archive · 28 Oct 2025
Saudi Developer: Alcohol Ban Won't Hinder Tourism Growth
Imagine Saudi Arabia wants to have lots of visitors from other countries, like a big vacation spot.
A man named John, who builds fancy hotels there, says that even though they don't allow alcohol, people will still want to come.
He explains that visitors are more interested in new and exciting things to do, and also in having healthier vacations.
Saudi Arabia is already making big changes, like opening up for tourists and planning huge events like the World Cup.
They are investing lots of money to build new places for people to stay and visit.
Even though most people can't drink alcohol, John believes the amazing experiences and the chance to visit holy places like Mecca will be enough to make tourism a big success.
He said that many tourists are already coming, even more than they expected so soon.
Saudi developer John Pagano stated that an alcohol ban will not deter tourism growth in the kingdom.
He believes tourists are increasingly seeking healthier experiences and unique destinations, making alcohol non-essential.
Saudi Arabia is heavily investing in tourism, with $800 billion committed by 2030, and is preparing for major events like the 2030 Expo and 2034 World Cup.
Red Sea Global plans to open 27 hotels and resorts on the Saudi west coast, with 10 already operational.
The company also aims to attract revenue from pilgrims visiting Mecca for the Hajj journey.
- Who
- John Pagano, Chief of Saudi luxury developer Red Sea Global
- What
- Insisted that Saudi Arabia's alcohol ban will not impede its tourism goals, emphasizing other attractions and experiences.
- When
- Tuesday (during an interview on the sidelines of the Future Investment Initiative)
- Where
- Riyadh, Saudi Arabia
- Why
- To attract foreign investment and diversify the economy through tourism, as part of Saudi Arabia's Vision 2030 plan.
Developer's View
Potential Tourist Concern
Necessity of Alcohol for Tourism Success
Developer's View
John Pagano insists alcohol is not essential for Saudi Arabia's tourism to succeed, stating people are seeking healthier experiences and unique destinations.
Potential Tourist Concern
While not explicitly stated as a concern in this article, the continued ban on alcohol in most circumstances could be perceived as a deterrent for some international tourists accustomed to its availability.
- Developer
- Red Sea Global
- CEO
- John Pagano
- Major Events
- 2030 World Expo, 2034 World Cup
- Tourism Investment (by 2030)
- $800 billion
- Hotels/Resorts Planned on West Coast
- 27
- Operational Hotels/Resorts
- 10